Course Code: 
INTD 263
Course Type: 
Area Elective
Theory: 
3
Practice: 
0
Lab: 
0
Credits: 
3
ECTS: 
5
Course Language: 
İngilizce
Course Objectives: 
Understanding the importance of the concept of corporate identity in interior design.
Course Content: 

Within the scope of the course, the concept of corporate identity is explained. While creating corporate identity, design elements that affect spatial perception and basic design principles are explained.

Course Methodology: 
1. Lecture, 2. Question and Answer, 3. Discussion, 4. Drill and practice, 5. Field Trip, 6. Team/Group Work, 7. Role Play, 8. Preparing and/or Presenting Reports, 9. Demonstration, 10. Experiment, 11. Observation, 12. Case Study, 13. Problem Solving, 14.
Course Evaluation Methods: 
A: Testing, B: Presentation, C: Homework D: Project Development

Vertical Tabs

Course Learning Outcomes

Learning Outcomes

Program Learning Outcomes

Teaching Methods

Assessment Methods

1) Can define corporate identity and elements of corporate identity.

2,4,5,11,12

1, 9

        B

2) Defines the design elements that affect the formation of corporate identity.

  2,4,11,12      

1, 9

B

3) Defines the basic design principles that affect the perception of space in the formation of corporate identity.

  2,4,11,12      

1, 9

C

4) Can analyze Corporate Identity samples.

  2,4,11,12      

8

C

Course Flow

COURSE CONTENT

Week

Topics

Study Materials / Preparation

1

Definition of Corporate Identity.

 

2

History of Corporate Identity and structures of Corporate Identity.

 

3

Description of the elements of the Corporate Identity.

 

4

Definition of Corporate Design and Examining the elements of corporate design.

 

5

In the formation of corporate identity; visual, thermal, auditory, dimensional perception,

 

6

Definition of design elements that affect the perception of place in the formation of corporate identity.

 

7

Investigation of material effect in Corporate Identity design.

 

8

Design principles that affect the perception of space in the formation of corporate identity (Axis, Symmetric, asymmetric, central balance)

 

9

Basic design principles that affect the perception of space in the formation of corporate identity (Focus point, hierarchy, rhythm, repetition, continuity, contrast, harmony)

 

10

Examining Corporate Identity samples

 

11

Examining Corporate Identity samples

 

12

An overview

 

13

Student assignment presentations

 

14

Student assignment presentations

 

15

Student assignment presentations

 

Recommended Sources

RECOMMENDED SOURCES

Textbook

Associate Professor Bahar Kaya – Institutional Identity Lecture Notes

Additional Resources

ÜLKER Bahar Funda, “Corporate Identity and Bank Branches” MSGSÜ Institute of Science and Technology, Proficiency in Art thesis, 2001.

OKAY Ayla, “Corporate Identity”, Mediaket Publications, 1999.

Ak, Mehmet, Corporate Identity and Image in Companies, Işıl Industry Ltd. Ist.1998.

 

 

Material Sharing

MATERIAL SHARING

Documents

 

Assignments

 

Exams

 

Assessment

ASSESSMENT

IN-TERM STUDIES

NUMBER

PERCENTAGE

Mid-term examination

-

-

Student’  presentation

1

30

Term homework

1

70

Total

 

100

CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE

 

30

CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE

1

70

Total

 

100

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM

No

Program Learning Outcomes

Contribution

1

2

3

4

5

 

1

The ability of applying artistic and technical knowledge in developing contemporary and genuine designs within the scope of interior architectural discipline.

 

 

X

 

 

 

2

The ability of understanding the interaction between people and the physical environment.

 

 

 

 

X

 

3

The capability of thinking and expressing in two and three dimensional ways within the design process.

 

 

 

X

 

 

4

The ability of analytical researching, critical approach developing and problem solving in the field of art and design.

 

 

 

 

X

 

5

The ability of establishing the relationship between the past, present and the future and evaluating design applications within the historical and artistic process.

 

 

 

X

 

 

6

The ability of using techniques and technology to realize contemporary interior architectural applications.

 

 

X

 

 

 

7

The ability of having control on different architectural scales and solving the details within the process of designing interior space and equipments.

X

 

 

 

 

 

8

The ability to develop approaches on conservation and reuse at national and local level

 

X

 

 

 

 

9

The ability of being versatile in working at interdisciplinary applications and teamwork.

 

 

X

 

 

 

10

The ability of knowledge and application of practice of occupational standards, regulations, ordinances and the rules of law.

 

 

X

 

 

 

11

The ability of establishing effective communication and expressing ideas within the visual, oral and literary field.

 

 

 

 

X

 

12

The ability of to follow- up the developments within practice of design and to develop awareness of lifelong learning.

 

 

 

 

X

 

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities

Quantity

Duration
(Hour)

Total
Workload
(Hour)

Course Duration (Including the exam week: 15x Total course hours)

15

3

45

Hours for off-the-classroom study (Pre-study, practice)

15

3

45

Mid-term Examination

-

-

-

Interim Presentation

1

3

3

Field Study

-

-

-

Term Homework

1

26

26

Final Examination

1

3

      3

Total Work Load

 

 

119

Total Work Load / 25 (h)

 

 

4.76

ECTS Credit of the Course

 

 

5

None