Within the scope of the course, the concept of corporate identity is explained. While creating corporate identity, design elements that affect spatial perception and basic design principles are explained.
Vertical Tabs
Course Learning Outcomes
Learning Outcomes |
Program Learning Outcomes |
Teaching Methods |
Assessment Methods |
1) Can define corporate identity and elements of corporate identity. |
2,4,5,11,12 |
1, 9 |
B |
2) Defines the design elements that affect the formation of corporate identity. |
2,4,11,12 |
1, 9 |
B |
3) Defines the basic design principles that affect the perception of space in the formation of corporate identity. |
2,4,11,12 |
1, 9 |
C |
4) Can analyze Corporate Identity samples. |
2,4,11,12 |
8 |
C |
Course Flow
COURSE CONTENT |
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Week |
Topics |
Study Materials / Preparation |
1 |
Definition of Corporate Identity. |
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2 |
History of Corporate Identity and structures of Corporate Identity. |
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3 |
Description of the elements of the Corporate Identity. |
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4 |
Definition of Corporate Design and Examining the elements of corporate design. |
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5 |
In the formation of corporate identity; visual, thermal, auditory, dimensional perception, |
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6 |
Definition of design elements that affect the perception of place in the formation of corporate identity. |
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7 |
Investigation of material effect in Corporate Identity design. |
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8 |
Design principles that affect the perception of space in the formation of corporate identity (Axis, Symmetric, asymmetric, central balance) |
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9 |
Basic design principles that affect the perception of space in the formation of corporate identity (Focus point, hierarchy, rhythm, repetition, continuity, contrast, harmony) |
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10 |
Examining Corporate Identity samples |
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11 |
Examining Corporate Identity samples |
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12 |
An overview |
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13 |
Student assignment presentations |
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14 |
Student assignment presentations |
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15 |
Student assignment presentations |
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Recommended Sources
RECOMMENDED SOURCES |
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Textbook |
Associate Professor Bahar Kaya – Institutional Identity Lecture Notes |
Additional Resources |
ÜLKER Bahar Funda, “Corporate Identity and Bank Branches” MSGSÜ Institute of Science and Technology, Proficiency in Art thesis, 2001. OKAY Ayla, “Corporate Identity”, Mediaket Publications, 1999. Ak, Mehmet, Corporate Identity and Image in Companies, Işıl Industry Ltd. Ist.1998.
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Material Sharing
MATERIAL SHARING |
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Documents |
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Assignments |
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Exams |
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Assessment
ASSESSMENT |
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IN-TERM STUDIES |
NUMBER |
PERCENTAGE |
Mid-term examination |
- |
- |
Student’ presentation |
1 |
30 |
Term homework |
1 |
70 |
Total |
|
100 |
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE |
|
30 |
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE |
1 |
70 |
Total |
|
100 |
Course’s Contribution to Program
COURSE'S CONTRIBUTION TO PROGRAM |
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No |
Program Learning Outcomes |
Contribution |
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1 |
2 |
3 |
4 |
5 |
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1 |
The ability of applying artistic and technical knowledge in developing contemporary and genuine designs within the scope of interior architectural discipline. |
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X |
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2 |
The ability of understanding the interaction between people and the physical environment. |
|
|
|
|
X |
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3 |
The capability of thinking and expressing in two and three dimensional ways within the design process. |
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X |
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4 |
The ability of analytical researching, critical approach developing and problem solving in the field of art and design. |
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X |
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5 |
The ability of establishing the relationship between the past, present and the future and evaluating design applications within the historical and artistic process. |
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X |
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6 |
The ability of using techniques and technology to realize contemporary interior architectural applications. |
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X |
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7 |
The ability of having control on different architectural scales and solving the details within the process of designing interior space and equipments. |
X |
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8 |
The ability to develop approaches on conservation and reuse at national and local level |
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X |
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9 |
The ability of being versatile in working at interdisciplinary applications and teamwork. |
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X |
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10 |
The ability of knowledge and application of practice of occupational standards, regulations, ordinances and the rules of law. |
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X |
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11 |
The ability of establishing effective communication and expressing ideas within the visual, oral and literary field. |
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X |
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12 |
The ability of to follow- up the developments within practice of design and to develop awareness of lifelong learning. |
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X |
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ECTS
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION |
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Activities |
Quantity |
Duration |
Total |
Course Duration (Including the exam week: 15x Total course hours) |
15 |
3 |
45 |
Hours for off-the-classroom study (Pre-study, practice) |
15 |
3 |
45 |
Mid-term Examination |
- |
- |
- |
Interim Presentation |
1 |
3 |
3 |
Field Study |
- |
- |
- |
Term Homework |
1 |
26 |
26 |
Final Examination |
1 |
3 |
3 |
Total Work Load |
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119 |
Total Work Load / 25 (h) |
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4.76 |
ECTS Credit of the Course |
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5 |