Trend Analysis and Brand

Course Code:

INDD 491

Course Type:

Area Elective

Theory:

3

Practice:

0

Lab:

0

Credits:

3

ECTS:

5

Course Language:

İngilizce

Course Coordinator:

Ayşem G. BAŞAR

Courses given by:

Jülide ŞAKAR

Course Assistants :

İrem ELAL

Course Objectives:

The goal of this course is, to prepare students in order to make entrepreneurship or understanding companies business models for R & D and marketing processes in companies after graduation,. The aim is develop both theoretical and experiential skills about the process of formation and maturation.

Course Content:

"Why can’t we Innovate"? or "How do we do the innovation"? FORTH method is a method of introducing the 15 weeks to respond to issues, starting from the idea of process observation and target tested by customers, feasibility Reveals preparations can be made and presented to senior management in business models

Course Methodology:

1: Lecture, 2: Question-Answer, 3: Discussion, 9: Simulation, 12: Case Study

Course Evaluation Methods:

A: Testing, C: Homework

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Learning Outcomes	Teaching Methods	Assessment Methods
Explains routine thinking	1,3,6,8	1,2,3	A, C
2.Explains innovative thinking	1,3,6,8	1,2,3	A, C
3.Explains “Six Hat Strategy”	1,2,8	1,2,3	A, C
4.Explains “Strategic Creativity”	1,3,6,8	1,2,3	A, C
5.Explains “Consumer İnsights”. Gives marketing & brand perspective for innovative ideas & products.	1,2,5,8,9	1,2,3,9	A, C
6.Explains how to make Business Models for innovative ideas, products and brands.	1,3,6,8,9	1,2,3,9	A, C
7.Gives marketing & brand perspective for innovative ideas & products.	1,3,6,8,9	1,2,3,9	A, C

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	INTRODUCTION	Creative teories
2	THE INNOVATION EXPEDITION	Gıjs Van Wulfen “The Innovation Expedition”
3	HOW TO TRANSFER AN IDEA	Gıjs Van Wulfen “The Innovation Expedition”
4	FORTH INNOVATION TECNIQUE 1. STEP, FULL STREAM AHEAD	Gıjs Van Wulfen “The Innovation Expedition”
5	FORTH INNOVATION TECHNIQUE 2. STEP, OBSERVE & LEARN	Gıjs Van Wulfen “The Innovation Expedition”
6	FORTH INNOVATION TECHNIQUE 3. STEP, RAISE IDEAS	Gıjs Van Wulfen “The Innovation Expedition”
7	FORTH INNOVATION TECHNIQUE 4. STEP, TEST IDEAS	Gıjs Van Wulfen “The Innovation Expedition”
8	FORTH INNOVATION TECHNIQUE 5. STEP, HOMECOMING	Gıjs Van Wulfen “The Innovation Expedition”
9	MID TERM	PROJECT
10	BRAND&TRENDS (Topic & Spaker to be confirmed)	SEMINAR
11	RULES OF BRAND CREATING	Al&Laura Ries”22 Rules of Brand Creating”
12	RULES OF BRAND CREATING	Al&Laura Ries”22 Rules of Brand Creating”
13	BRANDING THE PROJECT	PRACTICE
14	FINAL

Recommended Sources

RECOMMENDED SOURCES

Additional Resources

Gıjs Van Wulfen “The Innovation, Expedition

Al & Laura Ries “22 Rules of Brand Creating”

www.forth-innovation.com

www.ideakillers.net

www.7ideas.net

Material Sharing

MATERIAL SHARING
Documents	Innovation, Discovery
Exams	Idea Creation and Development
Homeworks	Innovative Product and Brand Strategies

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-terms	1	100
Total		100
CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE		60
CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE		40
Total		100

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	Learn to use the different disciplines’ methods within the concepts and theories of design field and also to determine and solve the encountered problems of design.				X
2	To constitute contemporary technological knowledge that is required in the field of design and to access the level of managing.		X
3	To constitute and interpret the historical knowledge required in the field of art and design.		X
4	To be sufficient to design product, system and processes within the discipline of Industrial Design.		X
5	To study interdisciplinary.				X
6	To have and to implement the knowledge of materials and production techniques within the field of design.	X
7	To be able to think 2D and 3D and also to be able to expose visually.	X
8	To achieve the knowledge of different disciplines such as Management, Law, Communication, Engineering,Sociology, Physics, Anthropology and Human Sciences in order to be able to understand, interpret and utilize within the field of Industrial design.					X
9	To have the ethical consciousness and responsibility in design.					X

From ENTAK Program Outcomes correspond to PO8, PO9 and PO11.

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration (Including the exam week: 16x Total course hours)	16	3	48
Hours for off-the-classroom study (Pre-study, practice)	16	4	64
Mid-terms	1	3	3
Final examination	1	3	3
Total Work Load			118
Total Work Load / 25 (h)			4,72
ECTS Credit of the Course			5

None