Course Language:
İngilizce
Course Coordinator:
Courses given by:
Course Objectives:
Examining the marketing concept in a cycle of culture , microeconomics and consumer behaviour.
Course Content:
Microecenomics, marketing, consumer behaviour. Affecting the growth and development of this recipe, the context and the environment, consumer behavior, professional terminology, market, marketing mix, product, distribution, price, sales efforts, advertising, PR, corporate identity, corporate policies.
Course Methodology:
1: Lecture, 2: Question-Answer, 3: Discussion
Course Evaluation Methods:
A: Testing B:Homework
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes | Program Learning Outcomes | Teaching Methods | Assessment Methods |
| 1) Gains the ability to be equipped with professional terminology visually. | 1,2,7,8,9 | 1,2,3 | A,C |
| 2) Gains the skills to analyze the relationship between microeconomics, managerial disciplines, such as consumer behavior and concept of product. | 1,2,7,8,9 | 1,2,3 | A,C |
|
3) Gains the association with selection criteria of consumer behaviour and preferances between product design and marketing variables.
|
1,2,7,8,9
|
1,2,3 | A,C |
| 4) Gains the ability to research. | 1,2,7,8,9 | 1,2,3 | A,C |
Course Flow
| COURSE CONTENT | ||
| Week | Topics | Study Materials |
| 1 | Marketing. Sales.Price . Who is consumer ? | |
| 2 | Microeceonomics. Demand. Supply. Monoploy. Professional terminology. | |
| 3 | Context and environment: Introduction to marketing. | |
| 4 | Context and environment: Introduction to market. | |
| 5 | Context and environment: Consumer behaviour. | |
| 6 | Midterm - 1 | |
| 7 | Context and environment: Marketing mix; product., 4C | |
| 8 | Context and environment: Marketing mix; place. | |
| 9 | Context and environment: Marketing mix; price. | |
| 10 | Context and environment: Marketing mix; promotion. | |
| 11 | Context and environment: Marketing mix; public relations. | |
| 12 | Context and environment: Marketing mix; politics, corporate identitiy. | |
| 13 | Types of marketing. | |
| 14 | Variables of marketing. | |
Recommended Sources
| RECOMMENDED SOURCES | |
| Textbook |
1. Principles of Marketing; Kotler,Philip,
|
| Additional Resources |
1. Microeconomics; Leyden
2. Consumer behaviour and marketing, Assael 3. Design for the real world; Papanek, Victor |
Material Sharing
| MATERIAL SHARING | |
| Documents | Lecture notes |
| Assignments | Presentations ( each for lecturers ) |
| Exams | Midterms (1), presentations (1), quiz (3), final (1). |
Assessment
| ASSESSMENT | ||
| IN-TERM STUDIES | NUMBER | PERCENTAGE |
| Mid-terms | 1 | 30 |
| Quizzes | 4 | 40 |
| Assignment | 1 | 30 |
| Total | 6 | 100 |
| CONTRIBUTION OF FINAL EXAMINATION TO OVERALL GRADE | 40 | |
| CONTRIBUTION OF IN-TERM STUDIES TO OVERALL GRADE | 60 | |
| Total | 100 | |
Course’s Contribution to Program
| COURSE'S CONTRIBUTION TO PROGRAM | |||||||
| No | Program Learning Outcomes | Contribution | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Learn to use the different disciplines’ methods within the concepts and theories of design field and also to determine and solve the encountered problems of design. | X | |||||
| 2 | To constitute contemporary technological knowledge that is required in the field of design and to access the level of managing. | X | |||||
| 3 | To constitute and interpret the historical knowledge required in the field of art and design. | X | |||||
| 4 | To be sufficient to design product, system and processes within the discipline of Industrial Design. | X | |||||
| 5 | To have and to implement the knowledge of materials and production techniques within the field of design. | X | |||||
| 6 | To be able to think 2D and 3D and also to be able to expose visually. | X | |||||
| 7 | To achieve the knowledge of different disciplines such as Management, Law, Communication, Engineering, Sociology, Physics, Anthropology and Human Sciences in order to be able to understand, interpret and utilize within the field of Industrial design. | X | |||||
| 8 | To have the ethical consciousness and responsibility in design. | X | |||||
| 9 | To study interdisciplinary. | X | |||||
ECTS
| ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION | |||
| Activities | Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Course Duration ( Including the exam week: 14x Total course hours) | 14 | 3 | 42 |
| Hours for off-the-classroom study (Pre-study, practice) | 14 | 4 | 56 |
| Mid-terms | 1 | 3 | 3 |
| Quiz | 2 | 3 | 6 |
| Assignments | 1 | 3 | 3 |
| Final examination | 1 | 3 | 3 |
| Total Work Load | 113 | ||
| Total Work Load / 25 (h) | 4,52 | ||
| ECTS Credit of the Course | 5 | ||
None